The Ultimate Guide to Understanding and Improving Holiday Let Occupancy Rates

Dec 18, 2024 | Marketing

As a holiday let owner, one of your primary goals is to maximise occupancy rates, ensuring a steady stream of bookings and optimising your income. But what exactly are occupancy rates, and how can you improve them? In this guide, we’ll delve into what occupancy rates mean, average trends across the UK, and practical tips to boost your holiday let’s success.

What Are Holiday Let Occupancy Rates?

Holiday let occupancy rates represent the percentage of time your property is booked relative to the total time it’s available for rent. A higher occupancy rate means better earnings, so understanding this metric is essential to maximising your property’s profitability.

Average Holiday Let Occupancy Rates in the UK

The average occupancy rate for UK holiday lets is approximately 32%, but this figure varies depending on location, seasonality, and property type.

Here’s a snapshot of average occupancy rates by region in 2022:

  • Northumberland: 35%
  • South Coast of England: 32%
  • North Wales: 32%
  • Scottish Highlands & Islands: 40%

It’s important to consider how personal use of your property impacts these figures. Frequently using your holiday let for family or friends can reduce your occupancy rate—and ultimately, your income.

Seasonal Trends in Holiday Let Occupancy

Occupancy rates naturally fluctuate with the seasons, especially for properties in coastal or seasonal tourist destinations. For example:

  • Winter: Southern Scotland – 49%
  • Spring: Scottish Highlands & Islands – 61%, South Coast – 47%
  • Summer: Northumberland – 50%

While off-peak seasons may result in fewer bookings, properties in popular locations can still achieve solid year-round performance with the right strategies.

8 Effective Ways to Improve Holiday Let Occupancy Rates

1. Make Your Property Stand Out

Guests are drawn to unique features. Properties with Wi-Fi, hot tubs, and spacious outdoor areas consistently attract higher bookings. Keep your property updated with desirable amenities and maintain it to a high standard to ensure long-term appeal.

2. Offer High-Speed Wi-Fi

In today’s digital age, Wi-Fi is essential. Properties with reliable internet can earn up to 55% more income, according to the 2024 Sykes Holiday Letting Outlook Report. Ensure your connection is strong and stable to meet guest expectations.

3. Provide a Welcome Hamper

A thoughtful touch like a welcome hamper creates a lasting impression. Fill it with local treats, wine, or items tailored to your guests (e.g., pet treats or children’s snacks). This small gesture often results in positive reviews and repeat bookings.

4. Create a Comprehensive Guest Information Pack

Ease your guests’ experience by providing a detailed guest information pack. Include appliance instructions, local attraction guides, and tips on waste disposal. Offering this digitally before arrival ensures guests feel prepared and informed.

5. Offer Parking

In tourist-heavy areas, parking is a premium feature. If your property includes a dedicated space or access to a parking pass, highlight this in your listing. Clear communication about parking arrangements boosts guest satisfaction.

6. Accept Pets

Pet-friendly properties generate 15% more income, as reported in the 2024 Sykes Holiday Letting Outlook Report. Before deciding, ensure your property has a secure garden and consider the additional cleaning required.

7. Use High-Quality Photos and Captivating Descriptions

First impressions count, and nothing showcases your property better than professional photos. Highlight its best features—scenic views, luxury amenities, or cosy interiors. Pair this with an engaging, detailed description that sets your property apart.

8. Maximise Online Exposure

Your property’s visibility is crucial for attracting bookings. At Reliance Retreats, we use expert marketing strategies to ensure your listing reaches a broad audience. From professional photography to competitive pricing aligned with market trends, we’ll help you stand out.

Conclusion

Maximising your holiday let’s occupancy rate requires a combination of strategic marketing, desirable features, and excellent guest experiences. By implementing these tips, you can increase your bookings, boost your income, and create a thriving holiday let business.

At Reliance Retreats, we specialise in helping property owners achieve their full potential. From managing guest communications to optimising your listing and pricing, our team is here to support you every step of the way.

Get in touch today to learn how we can help you achieve outstanding occupancy rates for your holiday let. Visit Reliance Retreats to find out more!

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