A Complete Guide for Property Owners
As a holiday let owner, achieving high occupancy rates is essential for maximising your income and making the most of your investment. Understanding what drives occupancy and implementing strategic improvements can make a significant difference in your property’s success.
Here’s everything you need to know about holiday let occupancy rates and actionable tips to boost them.
What Are Holiday Let Occupancy Rates?
Occupancy rates represent the percentage of time your property is booked compared to its availability. The higher your occupancy rate, the greater your potential earnings. Understanding this metric is key to optimising your holiday let’s performance.
Average Holiday Let Occupancy Rates in the UK
- September: In September 2023, the highest occupancy rates were in Scotland at 55%, followed by the North East at 49%, and the South West and South East at 46%.London had the lowest occupancy rate at 38%, and the West Midlands had a rate of 43%.
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January–June: Occupancy rates increased from 41% in January to 51% in June.
- July–September: In this quarter, there were nearly 2.8 million stays in short-term lets booked through online platforms.
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Peak summer: The average occupancy rate for the peak summer season in 2023 was 85%.
- Demand: Demand for holiday lets is up 20–25% from the same time last year.
- 20% of bookings were for short breaks.
- 29% of bookings were made within four weeks of the holiday start date.
- Searches for pet-friendly holidays increased by 60%.
Occupancy rates can also be impacted by personal use. If you frequently block dates for family or friends, this can reduce your overall availability and income.
Seasonal Fluctuations in Occupancy
Occupancy rates are influenced by seasonality. Coastal properties, for instance, often experience lower demand during winter but can thrive in the summer.
Seasonal Snapshots:
- Southern Scotland (Winter): 49%
- Scottish Highlands & Islands (Spring): 61%
- South Coast (Spring): 47%
- Northumberland (Summer): 50%
Adapting your strategy to account for seasonal changes is crucial for maintaining steady bookings year-round.
8 Ways to Boost Your Holiday Let Occupancy Rates
1. Make Your Property Stand Out
Adding desirable features can set your property apart and attract more guests. Popular amenities include:
- Wi-Fi
- Hot tubs
- Large outdoor spaces
- Open fires
- Parking spaces
Keeping your property well-maintained and in line with current trends ensures it remains competitive.
2. Offer High-Speed Wi-Fi
Reliable internet is no longer a luxury—it’s a necessity. Properties with Wi-Fi can earn up to 55% more income, according to the 2024 Sykes Holiday Letting Outlook Report. Invest in a strong connection to cater to remote workers, streamers, and modern travellers.
3. Provide a Welcome Hamper
- A thoughtful welcome hamper filled with local treats creates a fantastic first impression. Include items like:
- Tea, coffee, and biscuits.
- Special treats for pets or children, if applicable.
This gesture not only delights guests but also encourages positive reviews and repeat bookings.
4. Create a Guest Information Pack
Help guests feel at ease by providing a comprehensive information pack. Include:
- Instructions for appliances.
- Recommendations for local attractions and restaurants.
- Details on waste disposal.
Digital versions sent ahead of arrival can further enhance the guest experience.
5. Offer Parking
In high-demand tourist areas, parking is a significant selling point. Whether it’s a dedicated space or a public parking pass, clear communication about parking arrangements can make your property more attractive.
6. Cater to Pet Owners
Pet-friendly properties can earn 15% more revenue. Consider adding:
- A secure garden.
- Pet essentials like bowls and waste bags.
- A small treat for pets in the welcome pack.
Pet-friendly properties open the door to a larger audience, including families and couples who travel with their furry friends.
7. Use High-Quality Photos and Descriptions
Stand out in a crowded market with professional photography and compelling descriptions. Showcase your property’s best features, from scenic views to luxury amenities like hot tubs or spacious interiors.
8. Maximise Online Exposure
Your property’s visibility online plays a huge role in attracting bookings. Ensure your listing appears on multiple platforms and is optimised with professional photos, detailed descriptions, and competitive pricing strategies.
At Reliance Retreats, we utilise advanced marketing techniques to keep your property at the top of search results and drive more bookings.
Why Occupancy Rates Matter
Maximising occupancy rates isn’t just about filling your calendar—it’s about increasing your revenue and ensuring your property remains a top choice for guests. With a strong marketing strategy, desirable amenities, and exceptional guest experiences, you can achieve consistently high occupancy rates.
Ready to Take Your Holiday Let to the Next Level?
At Reliance Retreats, we specialise in helping property owners optimise their holiday lets for maximum income and occupancy. From strategic pricing to expert marketing and guest communication, we take care of every detail to ensure your property performs at its best.
📞 Contact us today to learn how we can help you achieve higher occupancy rates and unlock the full potential of your holiday let.