In recent years, the UK has witnessed a dramatic shift in holiday trends, with more people opting for staycations rather than travelling abroad. This growing preference for local getaways is reshaping the holiday home industry, presenting exciting opportunities for property owners in sought-after destinations like the Cotswolds, Devon, and Cornwall.
At Reliance Retreats, we’ve seen firsthand how the rise of staycations is driving demand for high-quality holiday homes, making it the perfect time to capitalise on this trend.
Why Staycations are Here to Stay
Several factors have fuelled the staycation boom, making UK-based holidays more popular than ever:
- Cost and Convenience: Rising travel costs and the hassle of international travel have encouraged more Britons to explore destinations closer to home.
- Discovering Local Gems: The UK boasts some of the world’s most beautiful landscapes, from the rolling hills of the Cotswolds to the golden beaches of Cornwall and Devon’s rugged coastlines.
- Eco-Conscious Travel: A growing awareness of sustainability has led travellers to choose greener options, such as avoiding flights and supporting local economies.
How Staycations are Transforming the Holiday Home Market
1. Increased Demand for UK Properties
Destinations like the Cotswolds, with its charming villages and honey-coloured stone cottages, or Cornwall and Devon, known for their stunning coastal vistas and family-friendly beaches, are seeing a surge in popularity. Holiday homes in these areas are consistently booked year-round, offering property owners a lucrative opportunity.
2. Longer Booking Seasons
Staycations aren’t limited to summer holidays. The UK’s seasonal beauty means holiday homes in the Cotswolds, Devon, and Cornwall are just as appealing for cosy winter retreats and autumn escapes as they are for sunny summer breaks.
3. Rising Guest Expectations
With more people staying in the UK, guest expectations have risen. Holidaymakers are seeking properties that offer not only comfort and convenience but also standout amenities such as:
- Hot tubs and outdoor spaces.
- High-speed Wi-Fi for workcations.
- Eco-friendly features, such as solar panels or sustainable interiors.
How to Maximise Your Holiday Home’s Potential
1. Highlight Your Unique Selling Points
For example properties;
- In Cornwall, promote proximity to landmarks like St Ives or the Eden Project.
- In Devon, emphasise access to walking trails, local pubs, and family activities, the moors.
- In the Cotswolds, showcase your property’s quintessentially British charm and connection to nature.
2. Cater to Seasonal Staycations
- For summer bookings, focus on outdoor features like BBQ areas and nearby beaches.
- In winter, highlight cosy fireplaces, underfloor heating, and nearby festive markets.
3. Invest in Professional Marketing
High-quality photography, SEO-optimised property descriptions, and a strong online presence are essential for attracting guests in this competitive market. Reliance Retreats can help you craft the perfect strategy to showcase your property and secure more bookings.
Why Now is the Time to Invest in a UK Holiday Home
As staycations continue to thrive, property owners in key destinations like the Cotswolds, Cornwall, and Devon are uniquely positioned to benefit. With consistent demand, the potential for year-round income, and the ability to cater to a diverse range of guests, holiday homes have never been more profitable.
At Reliance Retreats, we specialise in helping holiday home owners maximise their property’s potential, from marketing to guest management and everything in between.
Let Reliance Retreats Help You Succeed
The staycation boom isn’t slowing down, and with the right strategy, your holiday home can thrive in this growing market. Whether you’re just starting out or looking to elevate your existing property, Reliance Retreats is here to help.
Contact us to learn how we can support you in making the most of the staycation revolution.